COMPANY SERVICES

Feasibility Studies

These reports provide a clear insight into the market and identify the strengths, weaknesses, opportunities and threats facing developers, financiers and investors. They can be tailored to meet any property type. Feasibility Studies are very good platforms from which your marketing arm, financier or property trust can launch a successful and informed campaign. This is more than simply understanding the Unique Selling Proposition (USP) it is about starting to connect to the Emotional Selling Proposition (ESP). 

Market Assessment Reports

These reports can provide a solid foundation from which to start the pricing of subject properties. They are important because they generally identify a particular market segment and provide an analysis rather than just a figure. Market research is imperative in having the property meet the needs of the people who are going to use it.  The benefit created is to give it every opportunity of maximising the achievable value.  It is preferable to engage National Property Research at the inception of the project thereby attempting to mitigate market and pricing risk.

Competitor Analysis

Not only is it important to understand your project and its niche, it is also extremely important to know what your opposition is doing. While the competition may not necessarily be direct, there are often small aspects within a project that can mean the difference between increasing and/or retaining your market share. Knowing where your product should sit in the marketplace, may mean the difference between quick sale periods and protracted, expensive marketing campaigns.  Competitor analysis reports can take on the form of a quantitative corridor analysis to an in depth qualitative review of why purchasers/investors are choosing one development over another.  This is particularly relevant where price differentials are minimal and design becomes a critical factor in the purchaser’s decision making process.

Focus Groups & Demographic Overviews

The demographic overviews are often used as forecasting tools and identification of trends in the marketplace. They deal with both perception and reality, both of which will impact certain segments of particular markets. Knowing what your target market thinks, spends and desires are critical to success. While focus groups have been the traditional methodology used to extract this information, a combination of research techniques can verify the results more accurately and reliably source the information required. 

Rent Reviews

These reviews are often provided on new projects where developers are commonly asked about what units, offices or industrial projects will rent for. This typically produces a marketing based document for developers although individuals also commission these reports. Rent reviews are particularly important for purchasers who want to know what their yields are likely to be prior to any adjustments made by quantity surveyors and financial planners.

Economic Analysis

This is perhaps one of the most under-utilised aspects in most property reports circulating the market. Most reports do not take into consideration the bigger picture and fail to bring the macro and micro conditions to a meaningful conclusion. While niche markets do exist, they still operate in a broader or wider market. Understanding this relationship is paramount to judging when the optimum time to enter and exit a market is.

Strategic Market Analysis

The strategic market analysis is mostly used in two respects,

1. Identifying a highest and best use for a site, or
2. Identifying one or more strategic directions for a firm to follow in addressing areas of the market that are not being satisfied or may not yet exist.

This aspect of our business has proven beneficial to many large national firms in identifying market opportunities to capitalise on.